Browse through the most frequently asked digital marketing questions.
Frequently Asked Questions
Local Search Optimization
Traditional search engine optimization (SEO) involves the various processes it takes to rank your website high on Google’s results page. With local SEO, there is another factor in the ranking algorithm, The Google My Business profile page. For local-based searches, such as “Pediatrician near me”, or “Closest pizzeria near me,” Google sifts through the information from the completed profiles and ranks the search accordingly.
NAP is an acronym that stands for name, address, and phone number. If a business aims to rank well in local organic searches, NAP is imperative to the results because Google’s algorithms account for all information regarding geo-targeting credibility.
Google my Business is a surefire way to attract new customers via local search. Once you fill out the required information, the search results page will not only help you grow your customer base, but engage with communities and build greater customer loyalty.
Pay-per-click advertising is an online marketing method specifically designed to drive traffic to your website through SEO. When a search is conducted using certain keywords, your ad will appear the results page if the keywords of the search match the ones defined in your ad.
Optimization refers to the actions and changes made incrementally throughout a specific campaign. The goals could range anywhere from working to increase return on investment to dropping the average cost-per-click; optimization is the method in which you employ to achieve those goals.
When someone clicks on your ad, you pay the cost-per-click (CPC). If more people click on your ad, you will have to pay more, and if less people click less, you will pay less. However, when launching your account, you will set a Daily Total Budget, and when the budget is tapped out, spending stops.
Social Media Marketing
Social Media Marketing refers to the gaining traffic, growing your company’s presence, and nurturing existing customers through various social media sites. With social media marketing, there are numerous amounts of social channels that can reach your target market and enhance any marketing strategy.
The leading benefit of social media is that it can be a pinnacle driver of traffic to your website. Strategically, leading a prospect to your website is a huge step in that prospect’s buying journey. So any platform that effectively funnels traffic to your website, in our humble opinion, is worth the investment.
It partly depends on your product, but the general advice is to be on Facebook, Twitter, Google +, and LinkedIn. Instagram and Pinterest are also smart social channels to be active on if you have a visually appealing product. For example, a boutique clothing store should definitely be on Instagram, whereas a plumbing company might not experience the same benefits or effectiveness with the channel. Ultimately, be active on the social media channels where your target audience is on.
Facebook allows advertisers to get very direct and concentrated with their ad campaigns. You are able to target very specific audiences with messages catered directly to them. From geographical locations to certain occupations to many more, Facebook advertising is unbelievable nuanced and easily equippable.
Marketing automation is an assortment of resources implemented to automate a company’s marketing strategy. Automation, when used effectively, has the ability to identify more qualified leads, increase the conversion of those leads, and increase the resulting revenue.
Yes, it does. Marketing automation high performers have an average of 60% higher lead-to-conversion rate. Along with higher conversion rates, marketers see an average of 20% increase in sales opportunities.
The primary benefits of marketing automation are saving time, increased customer engagement, and more timely communications. Streamlining communication across all segments saves a tremendous amount of time and resources that can be implemented elsewhere.
Content marketing is the process of engaging and attracting customers by the act of content creation. Content such as newsletters, blog posts, videos, webinars, and much more, all fall within the definition of content marketing.
Successful content marketing can reap bountiful benefits, and since there are numerous forms of content, there plenty of benefits to match. A few notable and revolutionary benefits of well-produced content are valuably targeting your audience, positioning your brand as an industry leader, and building your own audience on your own channels.
Every industry varies in structure and carries different needs. If you are in the beginning phases of creating a content marketing strategy, we recommend a competition analysis to see what types of content your competitors utilize.
As a form of direct marketing, email marketing involves sending various types of messages, most of which are promotional, to an audience via email. Email marketing can be used to achieve many goals, like enhancing customer loyalty, driving traffic to a website, testing customer satisfaction, and many more.
There is no right or wrong answer, but the primary consensus is to play around with whatever times and content pairs get the best results. If your contacts enjoy hearing from you, maybe you could send more messages. Run tests to figure out the best combinations and patterns.
Personalization has always gone hand-in-hand with better results, but with email marketing, it could not be more imperative. When customers receive messages they care about, they’re more likely to stay your customer; it’s that simple. If you send a customer an email that has no relation to them whatsoever, your future messages might not carry the same weight.