In the past, word of mouth was the main way of reviewing businesses; but with advancements in social media and search engines, checking online reviews has become an essential part of the everyday customer’s buying process. We have found that around 56 percent of consumers will use a business if it has positive ratings/reviews on Google. If you haven’t already, it’s definitely worth a look to see how your company rates on review sites such as Yelp, Google, and Facebook Local.
The main point to understand with sites such as Google or Bing is that if these search engines aren’t able to find you then clients can’t either. Google’s algorithm favors businesses with a high review ranking. Therefore, ranking above the competition on Google will help your company to be the first choice when potential clients search for your category of business. A company with a 5-star review ranking lists higher while a company with a 3-star review ranking is lower on the list. Hence, making it much more difficult for a customer to come across your business if you have low reviews.
Having a positive online reputation is conducive to greater revenue for your company. On average we have found that you can receive a 5-9% increase in revenue with a 1-star improvement in rating. A 1-star improvement isn’t easy to accomplish, especially when the typical person reviewing your company is the one who was unhappy with the service. This is the main reason why having a planned and thought out reputation management strategy in place is essential.
Bringing in New Reviews
It is crucial for businesses to drive fresh reviews on all review sites across the web. The main goal with these reviews should be to make sure they are all above a 4-star rating. Customers searching for businesses online are looking for a place that will give them an enjoyable experience. If that means sitting your employees to down to make sure each customer is treated with the utmost courtesy, then the rational next step would be to take action. A happy customer equals a positive review. Bringing in new reviews is not an easy task, but keep in mind that the goal of your online reputation is to get more revenue for your business. If you are looking for help increasing your online reputation fill out this form and get started with City Segment today.