3 Ways Small Businesses Can Reinforce Their Local Marketing Strategy
The rapid growth of technology has transformed the way local marketing is executed. Consumers can access information through numerous mediums, which presents a difficult question for the small business owner; how am I supposed to connect with such fragmented audiences? A single print advertisement in the Sunday paper is no longer an adequate marketing strategy. It is crucial that small business owners engage with digital marketing, harness its capabilities, and connect with a technologically-driven world. Here are a few simple, easy-to-execute solutions that will reinforce your digital local marketing strategy.
Social Media Redirection
Social media is terrific for engaging existing customers, keeping them updated with the latest stories, and notifying followers on the latest deals available. However, the stories of social media becoming a great place for consumers to discover your company are less fact than fiction. A study by Google found that although many people might interact with your Facebook page, that does not inherently determine if a consumer will buy from you. Many times consumers are just on the page to browse with no serious intentions to purchase. Social media should be used as a platform to redirect potential customers to your website, where the customer experience resembles the one they would have in the physical store.
Keep Your Message Simple
A common misconception is that if more content is provided and pushed through the marketing funnel, the more consumers will connect with your messages. The inverse of this strategy could not be truer. Today’s consumers face an overwhelming abundance of information. Too much information will clutter their decision making, rendering them unable to differentiate between real signals or unnecessary noise. With such as a diluted content landscape, the best way to connect with online audiences is through concise and meaningful messages. Creating content that is easily identifiable, simple to interpret, and generates engagement is paramount in any digital landscape
Push Content Across All Media Outlets
Creating the right content is only part of the equation, the next step is distributing it through the appropriate channels. In many scenarios, small business owners don’t have the resources to intensely manage multiple social media accounts, web traffic, and other activity that surfaces. Create versatile content with the intention for it to be consistently delivered all across social media platforms, email newsletter, and other outlets. Make sure that the content has the potential to live a long life and be recycled. By working smarter, you will save time without losing your reach.