With billions of profiles active across social media platforms, it is no surprise why businesses are having trouble standing out online. Optimizing your social media channels for the best user experience is essential when it comes to building your online presence. Here are some valuable adjustments you can make to help your business’ Facebook and Instagram profiles stand out.
Facebook is essential when building a brand’s online presence: a clean, strong Facebook page can draw in new leads. When it comes to your companies Facebook page the first step is to make sure your entire profile is filled out. Here is a list that you can work from to make sure you fill out each section appropriately:
- About Section– Try your best to fill out every section on the about page. This should include all of your contact info, your business’ story, the hours of your company and links to other social media channels. If a prospective customer is having difficulty finding your information, they are more than likely to take their business to your competition.
- Profile Image– Your profile image looks best if you shrink your logo down to 180 x 180 pixels. If your logo isn’t recognizable at this size, you can rework it into a similar design to better suit the small square.
- Cover Image– Your cover image is important, it needs to be engaging and representative. Having a bright, colorful, eye-catching visual can be a game changer for your profile. Use your cover image strategically to draw in customers and be sure it is a clear 851 x 315 pixels. Cover images are great ways to inform customers about sales or other big events scheduled.
- Social Media Schedule – Once you have those sections filled out, start to develop a social media schedule. This will ensure posts are going out on time and that they are relevant. A social media calendar is a useful way to be sure that you don’t fall behind on content for the month. If the frequency of your posts declines, don’t be shocked if consumers lose interest in your brand.
Instagram is a unique tool for business’ because it allows you the freedom to post engaging visuals. These could feature anything from employees having fun at work to the inner workings and behind the scenes of your company. If you are new to Instagram to get started, make sure you follow these steps.
- Instagram Bio – Your Instagram bio is a great place to show off your company’s motto or what makes you different from your competition. A good technique is to make sure your bio explains what kind of a company you are. If you have a website then you can include a link in your bio as well.
- City Segment Helpful Tip (Instagram) – Switch your account to a business account and link it with your Facebook page. This will streamline the process of posting. You develop the post on Instagram, click the Facebook link before you post. This will then ensure that the content is posted to Facebook as well.
- Instagram Posts – Make sure you post at least 9-12 new photos within the first two weeks of your Instagram being active. You don’t want to overwhelm followers. But best practice is to fill your homepage images so your page looks mature and draws in new followers.
- Instagram Images – When posting make sure that the images are high quality and relevant to your business. Images that are grainy, blurry or have too many filters push away followers and lower your online reputation. Going the extra mile to get high-quality photos will increase engagement and definitely be worth it in the long run.
Facebook and Instagram are great social media tools. They give you the freedom to post shots of the office or hint at new products coming soon. These tools can also provide the opportunity to tell the story that goes along with the image. This communication with potential leads can be the extra step you need to convert them into customers. Be sure to take advantage of these two social media channels to improve your business’ online presence.