When it comes to marketing, sending out emails in today’s digital age may feel like you’re attaching a letter to a pigeon and sending it off to find its recipient. You may never know if or when it reaches them, but what if I told you that email marketing is still effective and is essential to the framework of a growing business.
Here are four reasons why email marketing is useful and essential to every business in 2018.
Don’t you love hearing your own name? If not, think about when you get a greeting card or a piece of mail that has your name on it. It feels good right? Emails connect with that same concept; they can be personalized and designed to match your brand and appeal to each individual customer. You can use templates or design from scratch because emails are versatile and can be simple or complex depending on your brand. Overall, the design and personalization aspect of emails sets them apart from other forms of marketing communication strategies.
2. Mobile Audience
According to MarketingLand, 68 percent of emails were opened on a mobile device, with 52 percent of those being opened on smartphones.
With mobile phones always at the forefront of digital communication it’s no wonder 68 percent of people view their emails on their phone. Mobile phone apps allow for emails to be checked anywhere. The benefit of this, from a marketing perspective, is the ability to reach your audience no matter their location. Potential customers view their emails on mobile, but most conversions are done on a desktop so making sure that emails are optimized for both formats is imperative.
Compared to other marketing channels, emails cost much less to send. As long as you have a database of your current customer’s email address’, it is extremely cheap to send out emails to nurture those customers. Here is a chart from EmailVendorSelection that shows the average price per email.
|Number of emails sent:||CPM rate||Price per email sent|
|1 – 10,000||$12||$ 0.012|
|10,000 – 50,000||$10||$ 0.01|
|50,000 – 250,000||$8||$ 0.008|
4. They’re not going anywhere
Whether it was made in 6th grade to first download AIM or recently made for Facebook, everyone that’s online has an email address. Today, emails are required when signing up for almost every app and website. When you first get a new job, most companies require you to have a work email. There are so many reasons to have an email that having multiple emails has become the norm. Using email as a marketing strategy gives you the chance to reach billions of people and emails aren’t going anywhere anytime soon. According to MarkGrowth.com, There are more than 3.7 billion email users in the world right now and by 2021, that number is expected to rise to 4.1 billion.
Emails are one of the leading platforms of marketing and it doesn’t look like that will be changing anytime soon. If you haven’t already, consider beginning email marketing by developing an email schedule for each quarter to maximize your companies reach and to better nurture existing customers. Here at City Segment, we can help. Click the “email marketing” link above to see the email services we can provide for your business!